TROUPER

01/ Rationale

Our pets are brave and loyal troopers, deserving the best care. At Trouper, we understand that truly caring for them means paying attention to their unspoken signals, especially through their eyes. They may not communicate with words, but their eyes tell us everything we need to know about their well-being—whether they are sleepy, happy, unwell, tired, or excited.

02/ Typography

03/ Graphics

Pet's eyes are very expressive, they effectively convey their emotions and needs.

04/ Stationary

05/ Packaging

Accent colors will differentiate the various types of animals: Dogs will be represented by Yellow (Golden), Cats by Aubergine (Purple), Fish by Blue (Aqua), Birds by Green (Leaf), Small Mammals by Light Brown (Sable), Exotic Animals by Lavender Pink (Echo), and Reptiles by Orange (Amber).

These colors will be applied as tape on the boxes, providing a personalized touch for each pet. For owners with multiple pets, different colored tapes will be mixed to reflect their varied pets.

A unique pattern was created for each category, serving as an abstraction of key elements associated with that category. These patterns will be featured on wrapping paper and select branded merchandise.