STC PAY - COMPANY VALUES
Stc Pay is a digital wallet app that permits users to send, receive, spend, and manage their finances through their phone. This app empowers individuals to take full control of their finances at their fingertips, anytime, anywhere in a secure, convenient and simple way. To remind their employees of the company’s core values, Stc Pay created an internal campaign that highlights three key values: devotion, drive and dynamism. In this campaign, we personified each value by tying it to an individual as humans are more memorable than abstracts ideas. Each of the values makes up a person aiming to tie in the animation and the Key Visuals in a cohesive platform.