01/ About the Project
Complete is a café concept set to open in Dubai, at Marsa Al Arab.
Developed from an open brief centered on “luxurious and minimal,” the brand was built as a system — one rooted in ritual, structure, and presence.
Developed from an open brief centered on “luxurious and minimal,” the brand was built as a system — one rooted in ritual, structure, and presence.
01/ Rationale
The COMPLETE logo is built on the idea of wholeness through completion - construction through connection.
02/ Typography
03/ Color Palette
04/ Applications
